Ts. Mohd Hafidz Mohd Haniff — “Roy”
Turning legacy
enterprises into
AI-native ones.
An AI strategist and technology executive helping organizations across agrifood, energy, oil & gas, and manufacturing ship intelligent systems that actually move operational metrics.
A practitioner, not a slidemaker.

Highly accomplished technology executive with 15+ years across AI strategy, enterprise architecture, and cybersecurity — designing and deploying systems that ship to production and survive contact with reality.
Currently Deputy General Manager, Digital Strategy & Enterprise Architect at FarmByte — Malaysia's national agrifood platform. Previously led cybersecurity for PETRONAS Dagangan's 1,000+ stations, delivered MYR 150M+ projects at Tenaga Nasional Berhad, and architected ICT for Malaysia Marine & Heavy Engineering.
Certified Professional Technologist (MBOT) with a builder's instinct: from RAG agents and multi-model benchmarks to AIoT smart-farming and computer-vision pineapple grading. The thread is the same — measurable operational impact, not theatre.
Four pillars.
Fifteen years, no detours.
FarmByte
- Led Digital, Data & Innovation across EA, cybersecurity, and AI innovation.
- Deployed RAG-based AI agents for digital contracts and agronomic guidance.
- Built AIoT smart-farming and computer-vision pineapple-grading systems.
PETRONAS Dagangan Berhad
- Oversaw cybersecurity for PDB, SETEL, KAFS, PETRONAS Aviation.
- Directed end-to-end PCI DSS v4.0.1 certification nationwide.
- Led Cyber Defense, IAM, OT Security, and Security Awareness programs.
Tenaga Nasional Berhad
- Managed MYR 150M+ portfolio incl. AMI Smart Meter Data Centre.
- Delivered myTNB e-payment gateway (PCI DSS) and TNB Retail POS refresh.
- Drove Agile/Scrum across CX and EX initiatives.
Sabio
- Primary IT contact for APAC UC stack (AVAYA, Verint, VMware).
- Achieved ISO 27001 certification for Sabio KL within 4 months.
Malaysia Marine & Heavy Engineering
- ICT Solution Architect covering infrastructure for 3,000 users.
- Managed 50+ servers, quarterly penetration testing, ERM and BCM frameworks.
HPE · IBM · Nichicon
- Wintel technical consulting at Hewlett Packard Enterprise.
- Technical engineering at IBM Cyberjaya.
- QA & Element Testing at Nichicon Malaysia (manufacturing).
Things shipped.
AI Own Lab
An independent lab benchmarking frontier models (GPT-4o, Claude, Gemini, Mistral) and building agentic automation for brand content and SME AI adoption.
Certifications.
Let's talk.
Open to consulting& advisory engagements in AI strategy, digital transformation, and cybersecurity.
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